Herbert Ypma is best known for his beautiful HIP HOTEL publications. He is admired for his discerning eye and his beguiling photography of some of the world's most desirable boutique hotels.

Just released! New images from the Scala Collection of Herbert Ypma

This Collection of work is called Scala, referencing the no longer available film stock that Herbert used during the years he shot this work.  Agfa Scala is a professional 35 mm black and white transparency film with unique results. No longer produced by the manufacturers, the images shot on Scala film are even more special due to their rarity. Due to a very high level of silver in the film stock, Scala became acclaimed for wide tonal range and a luxurious feel. The film achieves its elusive effects by a unique reversal process that produces a positive image on a transparent base, different to anything seen before or since.

Limited Editions of 30 Prints.

Herbert has been travelling the world all his life and draws on his childhood influences. As children Herbert and his sister moved with their father who was committed to scientific study. Herbert then spent several formative years living with his Uncle in Amsterdam where he was exposed to taste and style that was second to none and second to nothing. With his years of travel and his contact with the aesthetic, Herbert has developed an eye for recording his experiences. His style is often graphic using strong blacks and whites and the bold use of blocks of colour.  

Herbert captures the serenity of a moment, a moment of beauty, the beauty of nature, the nature of light. This is the first comprehensive collection of Herbert's art work, the beginning of a new journey.  Watch this space for news of his first Art book and Exhibition. This is a preview of some of the main pieces from the Collection. Limited Edition Contemporary Photography Fine Art Prints.